Social bookmarking has created a huge buzz in the internet marketing world, but many website owners wonder if bookmarking is really worth their time. The truth is that if you're not bookmarking, you're missing out on a potent component of off page search engine optimization.
Social bookmarking may increase your chances of being well ranked by the search engines in two ways. First, bookmarking can help a non-indexed page become indexed quickly. Because social bookmarking sites are so popular and constantly have information being added to them, they are crawled several times daily.
When the Google bot is crawling a social bookmark site and finds a link to your site, it is likely to go to your site and crawl it as well. Ultimately, this makes it much more likely that your site will be included the major three search engines' indexes in a shorter time frame than if you did not social bookmark your site.
Quick indexing isn't the only advantage of bookmarking though. Once your site is indexed, bookmarking provides one way to build quality backlinks to your site. Some naysayers may argue that social bookmark backlinks are worthless since a few of them utilize no follow tags, but nothing could be further from the truth. First, it should be noted that some of the more popular bookmarking sites like Mister Wong and Furl utilize do follow tags.
However, it is believed that even no follow backlinks provide some benefit for search engine optimization. Quality backlinks, especially those from pages with high page rank like so many of the social bookmarking sites, can provide a boost in the ranking of your site. For these reasons, social bookmarking can be a powerful tool in your SEO campaign.
Social bookmarking is a crucial part of any social media optimization campaign. Find out more about how social media marketing can improve your search engine optimization at our blog.
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