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Tuesday, January 19, 2010

Internet Marketing - 10 Powerful Ways to Promote Online Business

Usually, in the beginning of an online business or Internet marketing career, the most challenging obstacle an internet business owner faces is driving quality targeted traffic to your website.I'm listing down 10 of the most effective traffic generation strategies out there.

Video Marketing

Videos are an easy tool to use when trying to spread information - thus creating more traffic for your website. Some people prefer to watch videos, for whatever reason that reading doesn't hold their interest for very long. Making a video can take significantly less time to record than it does to type the same information. There are a few video hosting sites, like YouTube, that make it easy for site owners to upload and share their videos.

Social Media

Social community networks are a great way to get traffic - for free! - while also getting you ranked in searched engines, because they're so popular. Taking time to build your reputation on these websites can garner a lot of concentrated traffic that will be good for you business.

Article Marketing

Publishing quality articles on online article directories will not only add to your credibility as a business owner, but also help with gaining web traffic for your site. This can happen in 2 ways. Either because the article directories are highly ranked, which means the backlinks to your site will also be ranked, or because someone has read your articles and have decided to post them on their site, which also gets you linked. Either way it sets up a chain of reaction: your contents are ranked, more people will see it, more chances of them visiting your main site.

Forums

Participants of forums are usually of a group of people with specific common interest, which makes it easier for you to connect with your target market.

Most forums these days don't allow the posting of links because of possible threat of spamming.Although there are still those who do. Just make sure that you post valid comments and you don't spam. If you offer good opinions, it's most likely that other participants will want to click on your link.

Blog Commenting

Make friends with blogs that are related to your niche. Post valid opinions and comments, show how interested you are and get to know your peers. This way you build relationships with people in the same industry or those related to it.

Email Marketing

Getting people who visit your site to leave you their email addresses is crucial. This way you can continually update them about or promote your business through email. Just make sure that you don't send emails too much that it borders spamming. You don't have to constantly plug your wares. Provide good information; give them tips on how to help them with various aspects (preferably those that have a connection to your business). Even if they don't purchase your products, there is still a chance that they will refer you to someone.

PPC Advertising

You will need to for out some money initially. Make sure to test the waters and move slowly because there's a chance that you might be losing a lot of money if you're not careful. But once you've stuck to a good campaign, you'll potentially make more money with this type of advertising than any other.

Viral Reports and Ebook

Produce quality reports and ebooks to be given for free, with permission for it to be passed around. Something being good and free is a lethal combination. It will mostly likely be shared amongst everyone. Just make sure that you have your website stated in there.

Guest Writing

Writing for other people's bogs is also a good way to promote your own. Choose several blogs that are within your niche, or are related to it and contact the owners. You don't only have to choose ones that are already big. Consider those that have a good traffic, but aren't so well-known. Propose to write a free article on their blogs (assure them you know what you're talking about) or that you will garner a number of links to their site. Once you've gotten the go ahead, make sure to include links to your own site at the end of your post.

SEO

This is still one of the most effective ways to gain web traffic. 80% of all traffic in the internet goes through one of the 3 major search engines. Making sure you build good links to your site, therefore getting better ranks on the SERPS will ensure better traffic.

1 comment:

  1. I love this advice, clear and easy to understand. I will certainly use this advice. Thank you for sharing

    ReplyDelete